Who We Are

For over 25 years, New Deal Lighting And Grip, LLC has been providing expert gaffer, grip, and electric rentals across Norfolk, Richmond, Virginia Beach, and throughout Virginia and surrounding areas for video, photography, and film productions.

Owned and operated by experienced Gaffer Josh Cross, we are fully committed to delivering exceptional customer service. We take pride in offering a comprehensive range of grip and electric rentals, with an inventory that is regularly updated to ensure we meet and exceed industry standards. Our "find a way or make a way" approach to problem-solving and our friendly, positive attitude have made us a valuable partner in countless productions.